Rise of Activewear

Most people have been obliged to stay inside and carry out their regular tasks from home due of the pandemic. Naturally, people are more likely to be active at home using a variety of methods. A healthy lifestyle necessitates clothing that is appropriate for all occasions. Whether you need to prepare food in the kitchen or participate in a conference call from the workplace, your wardrobe should fulfil your goal to look good and feel well at all times. The need for activewear, a specific category of clothes worn for sport or physical activity, has increased as a result of this. Sales of sleep and loungewear will increase after the pandemic, according to Technavio's market analysis, at a compound annual growth rate of about 9% up to 2024.

In the midst of the pandemic, activewear gradually evolved into the ultimate fashion statement. Influencers and celebrities contributed significantly to the growth of the sportswear market. People began searching for their favourite celebrity to provide as motivation for getting dressed in activewear when the lockdown regulations were relaxed. the top sportswear for both men and women are offered by brands.
Athletes like Serena Williams and Ronaldo, who are well-known outside of tennis courts and stadiums, have emerged as some of the new role models for the active, healthy lifestyle that many people are eager to adopt. As influencers, brands frequently collaborate directly with certain athletes. Many sportsmen are able to provide high-quality material that gives buyers the impression that products are relevant.